Welcome to the first episode of CoFinance Monthly Experts.

This new segment is focused on one thing:

bringing real operators into real conversations around the fundamentals of business.

In this episode, Moshe Bochner from the CoFinance Team sits down with Yossi Gestetner, CEO of GYB, to break down one of the most misunderstood parts of marketing — messaging.

Messaging is the foundation.

Before ads.

Before platforms.

Before budgets.

When your message is clear, marketing works with less effort and more consistency.

When it’s unclear, every channel struggles.

This is a focused, execution-driven conversation designed for business owners who want clarity they can actually use.

Huge thanks to Yossi for bringing real experience and practical thinking to the table.

Where does your messaging feel unclear right now?

Timestamps:

00:00 – Introduction to CoFinance Monthly Experts

01:10 – Why messaging breaks most marketing

02:40 – What messaging really means in business

04:15 – Target audience vs buyer clarity

05:50 – Messaging vs branding

07:30 – Why budgets don’t fix weak messaging

09:00 – Practical steps business owners can take

10:00 – Wrap-up and what’s coming next

Yossi Gestetner

CEO

GYB

Connect with Yossi Gestetner:

Yossi Gestetner – CEO, GYB

📞 Phone: 845-604-0639

📧 Email: Info@gybmarketinggroup.com

💬 WhatsApp: https://wa.me/18456040639?text=Subscribe

💬 WhatsApp: https://wa.link/0teksk

Connect with us!

📞 Phone: 845.459.0071

📧 Email: Bentzy@cofinanceteam.com

💬 Website: https://cofinanceteam.com/

🔗 LinkedIn: linkedin.com/in/moshe-bochner-6b8805222

#CoFinance #MarketingStrategy #BusinessGrowth #BrandMessaging #Entrepreneurship