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In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success.
Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands.
What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community.
The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market.
A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity.
Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market.
Panda Doc
Yoel's Links
04:05 - LinkedIn Growth & Creative Storytelling
06:53 - Turning Passion for Illustration Into Business
12:09 - Cultural Challenges in Creative Marketing
15:50 - Building a Sellable Service Business
18:48 - The Rise of Authentic Marketing
21:02 - ArtScroll's WhatsApp Status Development
26:32 - Navigating Social Media Strategies
27:13 - Platform Presence Depends on Company
30:15 - Metrics Inform, But Don't Dictate
35:39 - Align Values, Build Career, Focus Platforms
36:33 - Make It a Great Day
Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired.
Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel’s journey from YJ Studios to managing a team for illustration.
Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies.
Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books.
Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.
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