Ego Doesn’t Pay the Bills But Discipline Does | Moshe Bochner x Baruch Schwartz

Sales has a bad reputation — awkward, uncomfortable, and misunderstood.

But what if sales isn’t about pressure… and it’s actually about organization, consistency, and personal brand?

In this episode, Moshe Bochner from the CoFinance Team sits down with Baruch Schwartz, Business Development at Friday, to break down:

Why sales isn’t talent — it’s systems

– How pushing unrealistic goals unlocked real growth

– How Baruch went from averaging 25–30 clients to closing 55 in one month

– Why personal branding actually pays the bills

– And why most salespeople fail before they even start

If you’re a business owner, salesperson, or entrepreneur trying to grow without burning out — this conversation is for you.

Timestamps:

00:00 – Intro: Why Sales Has a Bad Reputation

01:30 – Who Is Baruch Schwartz & What Friday Does

03:40 – Getting Into Sales (No Experience, No Clarity)

05:45 – Why Sales Knowledge Matters More Than Talent

08:10 – Becoming a Top Referral Partner (CoFinance x Friday)

10:20 – The #1 Bottleneck Holding Salespeople Back

12:30 – Organization vs Motivation in Sales

14:40 – Setting Goals That Actually Push Growth

17:10 – From 25–30 Clients to 55 in One Month

19:50 – Does Personal Branding Really Pay the Bills?

22:10 – How to Start a Personal Brand from Zero

24:20 – Final Advice for Salespeople & Entrepreneurs

25:30 – Closing Thoughts & Looking Ahead to 2026

Baruch Schwartz

Business Development

Friday

👇 Connect with Baruch Schwartz (Friday):

📞 Phone: 845.776.9154

Connect with us!

📞 Phone: 845.459.0071

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